Online Marketing as an Addiction

Name of Author : Dr Pankaja Ingle

Abstract: Online marketing can be defined as “a set of tools and methodologies used for promoting products and services through the internet.” Online marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the internet. A few decades ago things were different. There was not much advancement in the field of technology. People and their surroundings were absolutely different as compared to the present. Mode of communication was traditional and slow. Few telephones exited but were limited to upper class and official sectors.

Keywords : Online, Marketing, Addiction

DOI :