Digital Media’s Impact on Print Media

Name of Author : Dr. N Vijayanand

Abstract: The studys key goal is to figure out how internet media e-Paper affects print media hard copy newspaper revenue. As we all know, people used to rely heavily on newspapers to keep up with what was going on in the world. People used to wait for newspapers and even carried them with them wherever they went. However, as technologies advanced, smartphones became more prevalent in the industry, and news-related applications arose. This lowered peoples enthusiasm for newspapers. The research looked at how modern technologies like Facebook, Twitter, Instagram, and other outlets have impacted print media newspapers. The information was gathered by in-depth questionnaires, and it reveals a decline in print media distribution among Indias youth. The immersive behaviour of digital media social media is preferred by Indias youth to reduce the time spent accessing news. The amount of time spent reading newspapers by teenagers has decreased to half of what it was previously. Even so, newspapers are mostly purchased from the older generation of subscribers.

Keywords : Digital media, e-Paper, Online Newspaper, Print media, Social media websites

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