The Role of Total Quality Management (TQM) in Enhancing the Competitive Position of the Banking Sectors

Name of Author : Riyadh Y. Asada & Dr. Yathish Kumar

Abstract: In light of conditions of intense competition, especially in what we are currently witnessing from the emerging crisis of the Coronavirus, Covid-19, which requires institutions of all kinds, industrial, service, and banking, to move quickly towards the implementation of the total quality management system (TQM). The current study highlights the importance of TQM in enhancing the competitive position in the banking sectors by providing actual evidence for the successful uses of TQM systems in the banking and financial sectors. A brief review of some actual practices of total quality management that have been presented in the literature. This study concluded that the application of TQM in the banking sector leads to the achievement of many benefits and advantages. However, it was also supposed that the concept of TQM is still not unified.

Keywords : Total Quality Management System (TQM), Competitive Advantage, TQM Benefits, The Banking And Financial Sectors

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